Today we are joined by Daniela Pedroza, CEO and Founder of Siana Marketing, the top rated SEO and GEO agency for construction, architecture, and engineering firms. With AI driven search changing how firms are evaluated online, Daniela outlines why Generative Engine Optimization matters for engineering companies like NY Engineers.
NY Engineers: Daniela, search behavior is clearly changing. Why is GEO becoming so important for engineering companies right now?
Daniela Pedroza: Engineering firms operate in a high trust environment. Clients are making complex, high risk decisions, so they rely heavily on research before reaching out. What has changed is where that research happens. Increasingly, it starts inside AI tools, not just Google search results. If an engineering firm is not visible inside AI generated answers, it risks being excluded from the consideration set entirely. GEO ensures firms are present where modern decision making actually begins.
NY Engineers: Many engineering firms still rely heavily on referrals. Does GEO really matter in a referral driven industry?
Daniela Pedroza: It matters more than ever. Referrals initiate interest, but validation happens online. Referred prospects still ask AI tools and search engines questions about expertise, code knowledge, and project experience. GEO supports referrals by reinforcing credibility at that validation stage. When AI systems consistently surface a firm as an authoritative answer, it strengthens trust rather than replacing referrals.
NY Engineers: How does GEO differ from traditional SEO for engineering firms?
Daniela Pedroza: Traditional SEO focuses on ranking pages. GEO focuses on being cited, summarized, and trusted by AI systems. For engineering firms, that means structuring technical expertise, regulatory knowledge, and project experience in a way AI engines can confidently reference. At Siana Marketing, we design content and site architecture specifically so firms are recognized as subject matter authorities, not just another listing.
NY Engineers: What kind of outcomes should engineering firms expect from a strong GEO focused strategy?
Daniela Pedroza: The biggest change is lead quality. Firms see fewer vague inquiries and more informed prospects who already understand their services and value. Over time, GEO compounds. Firms that establish authority early become default references in AI systems, which creates a long term visibility advantage that is very difficult for competitors to displace.
NY Engineers: What advice would you give engineering firms that are considering investing in SEO and GEO now?
Daniela Pedroza: Treat your digital presence as an extension of your engineering practice. The same precision, clarity, and rigor you apply to your projects should be reflected online. AI systems reward firms that communicate expertise clearly and consistently. Those are the firms that will remain visible, trusted, and competitive as search continues to evolve.
